Over the past week of lessons (L36-L40) in the business 2 course of the Ron Paul curriculum, 4 different online business opportunities were presented.  Search engine optimization, Graphic design, website theme development, copy-writing.  Of these 4 options, I was intrigued most by the business opportunity of search engine optimization (SEO).

Search engine optimization is getting a website to the top of search engine results using natural techniques.  There are companies with websites that could vastly increase their revenue, with the help of someone who has experience in SEO.  The common person searching for a business does not go all the way to the 10th page of Google to find their results, it is rare for people to even make it to the 2nd page.  When  you make a Google search, the top few results are paid ads, then from there, the results are placed based on how the website is keyed and optimized.  It is crucial to apply SEO techniques to a website, and a specific article.  For a website to be successful, it must be visited, to ensure that a website is visited, SEO techniques must be applied.

SEO is getting ranked as high as possible through NATURAL tactics.  If you use “black hat” techniques rather than natural methods, you can be removed from Google, and lose time and money that you have invested. Essentially, avoid lying to people to get website views. It is crucial to only use natural techniques.

To become an SEO specialist, it is crucial to understand how to key and optimize a website.  it is important to know how to create a good SEO title, and how to insert the right, and effective keywords.  Good writing ability is basic to SEO, as it is basic to almost every field.  Luckily, SEO is based largely on logic, there is no confusing formulas, it is all very logical.  To attain the skills needed, you simply need good work ethic, and as much experience as you can get.